![]() ![]() Thus, online reviews can serve as a promising data source to predict online purchase behavior. These reviews, as feed-backs of buyers, largely affect the purchase intention or purchase behavior of potential consumers. According to a survey report, 97.7 per cent of consumers refer to relevant reviews before online purchase. In this context, the study of online consumers’ purchase behavior has become the main field of consumer behavior. Online purchasing has become the main form of daily consumption. According to a report on January 2019, 74.8 per cent of netizens use online shopping. The development of e-commerce and the popularity of the internet, more and more people are accustomed to online shopping, they choose to buy commodities and services what they need on online. The full terms of this licence may be seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Published in International Journal of Crowd Science. Copyright © 2020, Jinghuan Zhang, Wenfeng Zheng and Shan Wang.
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